“House of Cards,” Netflix’s new hit political drama series, is not just good TV—it’s good TV because it was informed by Big Data. Netflix analyzed the viewing patterns of its 33 million subscribers to arrive at the following conclusions:
- Many viewers already liked the original BBC version of the series
- Movies featuring Kevin Spacey garnered a lot of views
- The work of director David Fincher achieved high start-to-finish stream rates
The result? “House of Cards” is now the most streamed piece of content in the United States and 40 other countries, according to Netflix.
Talk about a good business decision.
Netflix was able to analyze and cross-reference exactly what subscribers were watching, when, and on what device. They were also able to see when viewers would pause, fast-forward, rewind, and/or completely abandon watching a show. All of this information allowed Netflix to produce a show that viewers would not only like, but would also prove to be a solid investment for Netflix’s bottom line.
What does Netflix have to do with the Starview Enterprise Platform and Operational Intelligence, you ask? Here at Starview, we’re taking data in motion about our customers’ operations (as opposed to static data, like, the number of viewers that abandoned any given show) and similarly evaluating that data for patterns, correlations, similarities, and differences.
But, there is the crucial point of differentiation. Whereas Netflix execs evaluated their aggregated, static data over a period time to reach the decision to purchase “House of Cards,” the Starview Enterprise Platform allows users to build a decision making step right in to the analysis process, and trigger an action based on that decision, in real time, without disrupting the flow of other business processes.
To put this into a “House of Cards” perspective, it would be like if viewer input could change the course of the show while it was airing. This type of entertainment consumption may seem far off; but it’s exactly what the Starview Enterprise platform allows businesses to do, making a significant difference in industries like manufacturing, utilities, financial services, and telecommunications. These businesses especially need to be able to respond in real time and take action at the point of maximum influence in the business process, instead of waiting for static analysis while the opportunity at hand passes by.
While it used to be that there was no such thing as a sure thing in the entertainment business, data informed decisions are making that possibility more of a reality, and “House of Cards” is just the beginning. Operational Intelligence works in similar fashion by gathering, analyzing, and acting upon massive amounts of data while it is in motion for more efficient and timely decisions affecting your business’s bottom line. Think, how can your business benefit?