Predicting the Future

As 2012 kicks off, the world is still buzzing with predictions and resolutions. In the high-technology world, not only are we working on technology for which the need was identified years ago, we’re also working to predict and prepare for trends that are sure to come years from now.

In 2010, Eric Schmidt, Google’s Executive Chairman, proclaimed that the world generated as much content in two days as it did every day from the dawn of civilization up until 2003; he noted much of it was user content. However, for us at Starview where we design software for enterprises tasked with managing such massive amounts of information, the amount of content generated every second by our customers’ unique operations is just as insurmountable and exponential in size. Be they telecommunications, financial services, or manufacturing companies, every customer transaction (whether it’s a phone call, a credit card purchase, or machinery status) must be analyzed and applied to real-time decisions within the simultaneous flow of constantly accumulating, and changing, data.

And, just like the user-generated content that keeps Google engineers working late into the night, that constantly changing data is growing by the day. I don’t think it’s too far-fetched a prediction to say that the amounts of enterprise-generated content in 2012 will surpass all other levels previous to now.

The good news is that the technology used to manage this data is keeping up, and it’s exciting to be in on the ground level of a trend on the rapid upswing. We had a hunch several years ago that Business Analytics & Optimization was the wave of the future, and we started work on what would become the Starview Enterprise Platform™—the very first Business Analytics & Optimization Platform available in one complete, customizable package. Our hunch has been re-affirmed by the fact that all the big players in business analytics and intelligence (TIBCO and IBM, to name a few) are also looking at the platform approach, while systems integrators including Logica, Accenture and HP are putting an emphasis on real-time decisioning software.

These technologies can make a vital difference in the speed and efficiency of enterprise operations. Just two seconds in response time thanks to operational business intelligence software can make a difference of massive value. The Starview Enterprise Platform not only gives our customers the two-second advantage—it also gives them the only platform to build customized automated-decision making as well as track, analyze and, if necessary, store operational-essential data points.

In my next post, I’ll go into detail about the industries mentioned above, and how they stand to benefit from the two-second advantage.